Customer Choice is a restaurant in Indio, California, owned by the Customer Choice Restaurant Group.
Mark Benford and Demetri Noh went to the restaurant because Alda Hertzog told them the name of the business. The lead was a seemingly blind alley, except for a drug dealer who fled the restaurant when he heard "FBI" mentioned. The net effect was that Mark and Demetri reconciled their differences about the Mosaic Investigation. ("Black Swan")
The words "CUSTOMER CHOICE" appear in orange on Dyson Frost's wall. ("The Garden of Forking Paths")